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Optometry Newsletters

An iMatrix optometry website incorporates professionally written optometric newsletters designed to be sent to your contacts on the website. The newsletters are written for patients and are engineered to increase brand awareness for your practice. Newsletters are part of the ongoing communication needed to create patient loyalty, invite referrals, and establish you as an authority in vision care and eye health. Optometry newsletters are set-up to automatically send to your email subscribers. Preview the newsletter two months in advance to ensure it complements your philosophy. If you would prefer to skip a particular newsletter, you can skip it or send another newsletter in its place.

Create and schedule your own newsletters with engaging information, images, and video. Customize the header and footer of all newsletters and brand them according to your practice’s philosophy. Newsletters are archived on the website in an optometric newsletter library after they are sent out. This library is accessible by all visitors or can be restricted to generate new patient leads. Professional written, monthly newsletters drive more traffic and potential patients to your website.

The Newsletter archive enables to you add more optometric and vision-related articles to your website so you can become an online resource for current and potential patients. Add your own custom-written newsletters to be distributed to your contact list as well. Patient outreach tools, such as iNewsletter, enable you to stay top of mind and increase the possibility for referrals.